Play with me!
Campaign for Flower Council of Holland
A giant Lego block as a stackable planter. This modular system gives flowers and plants a new dimension. Choose a colour, flower or leaf and build your own object. A bear, tank or garden shed – it’s all possible. At Salone del Mobile in Milan, passers-by were invited to interact with these super-sized ‘natural’ toys. The project allows flowers and plants to come into their own; you can do more with a begonia than you think!
Measurements: modular brick 45 x 30 x 20 cm
Project number: 07.037-041