Value for Money
Concept and design for Droog exhibition in Milan
What determines the value of a product? Twenty designers tackled this topic in their own way. One laser-cut lamp for example, came with a price tag that increased the more ornate the lampshade became, and the 25 Euro Chair by Van Eijk & Van der Lubbe revealed what is possible within a fixed price: the cheaper the material, the more chair you get for your money. To top it off, visitors could express their idea of the value of the designs with a personal chequebook.
The exhibition was presented on, in and along a giant square block of styrofoam, complete with shelves, hooks and displays. The products in the Droog store were packaged in the same way: the styrofoam shapes in the exhibition revealed which objects were on sale on the other side.
Measurements: 700 x 100 x 180 cm
Furniture production: De La Roy
Project number: 05.009-010