Eindhoven: The brand

Vision of the city’s identity

How can you capture the identity of Eindhoven in design? Van Eijk & Van der Lubbe took part in a brainstorm for urban marketing agency Eindhoven365. This led to the realisation that the identity of Eindhoven is largely connected to the city’s energy. That energy is not so much tied to specific places, but to moments. This idea contributed to the creation of the city’s new logo.

Client: Eindhoven 365
Year: 2012
Project number: 12.012-EH