Presentations for Bloemenbureau
An acclaimed campaign to promote flowers and plants to the international design scene and press. During the Salone del Mobile in Milan, SuperStudio square literally blossomed with ladies in spectacular flower dresses adorned with real roses, gerberas and anthuriums. Some 80,000 flowers fresh from the Netherlands injected the opulent dresses with added passion. Miss Sensuous, Miss Extravagant, Miss Blue and Miss Malicious received plenty of international attention as they crossed the square. More floral surprises awaited inside the exhibition area such as a drink with edible orchids and a working grand piano of chrysanthemums.
From Niels & Miriam With Love.
Client: Bloemenbureau Holland
Production: Van Eijk & Van der Lubbe
Project number: 06.007-016